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Steve Lett
TheDatabseCenter Consulting Group
Unclaimed Property Holders Liaison Council
Unclaimed Property Recovery & Reporting
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Direct Mail Marketing
Circulation Planning/Campaign management
In-home vs. mail dates. Which are better to use?
How "seasonality" impacts your circulation strategy.
How to reduce your direct selling expense.
Defining and measuring direct selling expenses for catalogers.
Track how many times to solicit a 'prospect' prior to conversion or suppression.
Merchandising
General Merchandising Tips.
Merchandise assortment guidlines for "gift" catalogs.
Why to establish selling prices based on perceived value.
Reasons to consider increasing your catalog's page count.
Print Production
Obtaining catalog print bids.
Maximizing your page count relative to postage costs.
What is inkjet formatting?
What are the advantages to inkjetting my mailing piece?
Data Processing
What is a merge purge?
Why is it important to identify duplicates?
What is the difference between a ‘household’, ‘individual’, and ‘company’ merge purge?
Random Allocation...what does it mean to the merge/purge process?
How to improve the structure of name and address records.
Postal Regulations
What is presorting?
When should I presort a mail file?
Locatable Address Conversion System (LACS) defined
Delivery Sequence File (DSF) defined
Defining the National Change of Address (NCOA) process.
Internet / Email Marketing
Email marketing
Compiled email lists are so much cheaper than response lists. Does it make sense to broadcast more heavily to compiled lists?
Every time I try to rent an email list, the list owner says they have to do the broadcast for me! Is this normal, and wny does this happen?
If I an renting email lists from different list owners who won't release their email lists to me, how can I eliminate duplicates?
When renting an email list, what additional charges can I expect to pay?
When should I send my email broadcast promotion?
How long does it take to schedule and transmit an email campaign
When designing an email solicitation, is there a particular layout that works best?
How much information should I put in each email?
If I have an offer that is targeted to a particular gender, is there a way to determine the sex of an email account holder without
having their actual name?
Is there a simple way to select or omit email addresses with a particular carrier or Top Level Domain(TLD)?
Other than picking the right list and preparing my copy, is there anything in particular I need to do before sending a broadcast?
What happens if an outbound email message doesn't reach the recipient?
How can I track the results of an email broadcast promotion?
I don't want to make it easy for my customers and prospects to 'opt-out' of receiving my promotions. What advice can you give me to keep people from opting-out?
I want to start capturing email addresses, but my service bureau tells me they want to charge me more to maintain this information on my file. Is this normal?
Database Marketing
Database Design & maintenance
Database Build Methodologies: How to construct a complex database.
How to improve the structure of name and address records.
Replacement versus Transactional updates.
Differences between 'transactional' and 'analytical' processing systems.
What is an 'inverted file structure' and why is it used in analytical processing systems?
An overview of different data types.
How much denormalization is appropriate in a relational database?
Geocoding & Enhancement Data
What are the common consumer enhancement variables?
What are the most common business enhancement variables?
Lattitude/Longitude Degree appending & Radial Mapping explained.
County Name & FIPS code appending explained.
MSA & PMSA Code appending explained.
Market Area appending explained.
Other Geocoding FAQ's
Renting your Customer Data
What are the best fields to maintain on a list rental file
How long should customers be retained on a list rental file?
Deciding who to rent your customer names to.
Tips on proper 'Decoy' usage.
Verifying, respecting & protecting your customers' privacy preferences.
Modeling & Analysis
What exactly is modeling?
Operations and Fulfillment
Customer Service
Tips on turning one-time buyers into repeat buyers.
Telemarketing
How to reduce outsourced call center expenses.
Order Fulfillment
The benefits of using a 'Finder File'.
Financial Services
Abandoned Property
What does escheat mean?
Why is it so important to prevent accounts from escheating?
Why is keeping track of my customers so difficult?
Why is identifying the correct state to escheat to so difficult?
Glossary of Common Abandoned Property Terms
What is Unclaimed Property?
Unclaimed Property Quick Facts
Office of Foreign Assets Control (OFAC)
What does OFAC stand for and what does it mean?
Who must comply with OFAC regulations?
Where can I get more information on OFAC?
Financial Data Hygiene
What do terms like ‘JTWROS’ mean, and how do they get on my account owner file?
What’s wrong with having these additional financial terms on our customer records?
General Consulting / All Other Topics
Industry Specific Topics
Educational
Tips for educational marketers who mail to schools
Publishing / Continuity
Track how many times to solicit a 'prospect' prior to conversion or suppression.
Retail
Tips on how to capture point-of-sale customer data.
Using Geocoding & Radial Mapping to improve store-site selection.
Trade Shows & Conferences
Consolidating data from multiple registration channels.
The pros and cons of 'pre-badging' repeat attendees.
Drive registration costs down using online registration.
Comparing different lead retrieval options.
Special Tips for Business-to-business Marketers
How do poorly formatted professional titles & company names get on my file...and how can we fix them?
How do I eliminate bad title & company name slugs from house & mail files?
How to improve the structure of name and address records.
Suppression Files
DMA Mail Preference Service Explained.
Telephone Preference Service Explained
Adult Content Suppression Explained.
Prison Suppression Explained
Deceased File Processing Explained.
All Other Topics
Common methods used to defraud direct marketers.
Why is storing my data offsite so important?
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Direct Mail Marketing